Where Ecosse 64 comes in
Ecosse 64 is brought in when a commercial or marketing decision is hard and there's no obvious internal owner.
That might mean sharpening the proposition, reviewing the go-to-market plan, building a partnership strategy, creating a practical growth plan, or aligning several workstreams around a single clear direction.
Strongest where there's ambiguity, commercial pressure, multiple stakeholders and no one senior holding it.


















