Coinllectibles needed a website makeover with a global flair to charm Western audiences, enhance user experience, and ride the wave of market conditions to fuel its global growth ambitions.
As a Web3 solution provider, Coinllectibles had an urgent need to capitalise on market trends and leverage its brand to drive more business internationally. The requirement was to update the brand look and feel to appeal to Western audiences and create a new set of user journeys on the website to facilitate engagement.
Ecosse 64 ran multiple exercises to determine how audiences would want to engage with the website and devised a new set of user journeys. Once complete, the design team created new pages and implemented them prior to the flagship marketing event in November 2022.
Visitors to the new site have increased by 83% with Western audiences increasing by 18% simultaneously. Additionally, average session time has increased by 21% per user while the new site has also increased its SEO domain score* by 70%. Finally, the average ranking rose from 23 to 81 by 73% of the 3rd party test audiences across a number of factors including style, functionality, look and feel and accessibility.
