IVM's mission: to create a standout website, refine their messaging, and implement a content strategy that would catapult their global impact
IVM needed a new approach to show off their expertise and help win new clients. While great for brand confirmation, the old website wasn't ideal for capturing leads and no longer accurately highlighted their capabilities or unique selling points. In addition, they wanted their new messaging to shine on LinkedIn, their core social platform.
Ecosse 64 revamped IVM's messaging and style, keeping its classic colours and logo while giving the style a fresh, modern look. The new website uses more white space to highlight key messages and features all-new content. A complementary content plan was crafted to amplify the latest messaging and promote the site's launch. Additionally, several engaging videos were produced to ensure their message dazzles on LinkedIn, their go-to social platform.
The new approach turbocharged IVM's website traffic and user engagement, attracting 1.9k new users in the first three days. Over on LinkedIn, IVM's page saw a meteoric rise in engagement with an increase of over1,400% in the first three months since the new content plan went into efffect.
