Creating awareness for the Saudi Cup race through local education initiatives. We crafted a lively campaign with art, design, and fashion competitions for Riyadh schools, letting student winners steal the spotlight on race day.
Working in partnership with International Venue Management, to help raise awareness of the initial Saudi Cup race through local education initiatives in local schools
Developed a multi-faceted awareness campaign with competitions aimed at different age segments within key Riyadh school districts. Competitions included art, design and fashion, all showcasing winners on race day of the Saudi Cup
Competitions launched into five schools in Riyadh, with more than 390 entrants across age ranges from 5-21 years old. Campaign concepts accounted for >13% of all tickets for the event
